A parrot has dandruff. His master wonders what to do. Amused onlookers spread the word and suddenly the pet becomes the talk of the town. Media descends upon the sleepy town to unearth the mystery. As the television reporter manfully thrusts the microphone at the parrot owner’s face https://www.abclocksmiths.org/, the little birdie squeaks at spectators to look at the ceiling. And one realises the traces of dandruff in its head are nothing more than flaking paint falling on the pet bird. Using putty as a base coat before painting your walls helps prevent flaking.

Nothing outrageously funny or incredibly wacky; just a healthy dose of everyday humour told in a simple, captivating manner. And the best part is the humour is not misplaced, particularly at a time when there’s a debate raging in the nation about media responsibility, kicked off by the recent remarks of Justice Markandey Katju, chairman, Press Council of India, about the electronic media’s penchant for sensational news and learn more about englishcollege.com.

Using humour to build loyalty in a low involvement category is not uncommon in advertising. In categories such as adhesive and paint, brands have employed this tactic to engage users in the buying decision. Pidilite Industries’ adhesive brand Fevicol, for instance, has given interesting meanings to ‘stickiness’ to build a rapport with consumers. Asian Paints has also used humour over the years to create brand pull.

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